SPAR Persona Intake Form

Tell us about your organization and what your team sells.

Define the scenario the rep will be dropped into.

The AI buyer the rep will be talking to.

Where this person works and the life behind the title.

The goals, pressures, and pain that shape every answer.

Why they're on this call and what's driving the decision.

What stands in the way and who controls the outcome.

The rules that make the AI buyer feel real and consistent.

How the coach should grade and guide the rep.

Upload anything that helps us build a richer, more realistic persona.

Upload anything that will help us build a realistic persona: sales playbooks, buyer personas, call transcripts, discovery guides, battlecards, SOPs, product docs, pitch decks, objection handling notes, or existing training materials.